Building for the Healthcare Consumer with Elliot Cohen | Andreessen Horowitz (2025)

Posted April 1, 2025

Elliot Cohen, cofounder of PillPack, joins Julie Yoo, a16z Bio + Health general partner. Together, they discuss Elliot’s experience designing and building a consumer-first pharmacy alongside TJ Parker.

Elliot’s journey with PillPack began when he noticed his father struggling with a mail-order pharmacy that couldn’t get the simplest thing right: the correct version of a pill.

Elliot shares the nitty-gritty of building a consumer-centric business in healthcare, including how they had to adapt CSV files and cake boxes to get their initial product off the ground, and how they balanced the needs of a healthcare system with the desires of their customers.

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Contributors

  • Elliot Cohen
  • Julie Yoo is a general partner on the Bio + Health team at Andreessen Horowitz, focused on transforming how we access, pay for, and experience healthcare.
  • Olivia Webb is the editorial lead, healthcare, on the Bio + Health team.
  • Kris Tatiossian is the content lead, life sciences, on the Bio + Health team.

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  • Transforming Clinical Trials with Alexander Saint-Amand Alexander Saint-Amand, Julie Yoo, Olivia Webb, and Kris Tatiossian
  • It’s Time to Build: Healthtech Infrastructure Julie Yoo

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Building for the Healthcare Consumer with Elliot Cohen | Andreessen Horowitz (2025)
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